Sans Normal Budiz 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Arrear' by Kirill Malykhin (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, friendly, neutral, technical, everyday utility, clear reading, modern neutrality, approachable tone, systematic design, open counters, humanist touch, soft curves, clear numerals, balanced rhythm.
This typeface is a clean, low-contrast sans with smooth, gently rounded curves and straightforward stroke endings. Proportions feel balanced and legible, with open apertures in letters like C, S, and e, and generous counters that keep text clear at typical reading sizes. The uppercase set is simple and geometric-leaning, while the lowercase introduces a mild humanist warmth through subtle modulation in curves and a naturally flowing rhythm. Numerals are clear and modern, with uncomplicated forms and consistent alignment that reads well in running text.
It performs well for user interfaces, product copy, and general-purpose typography where clarity and an even texture are priorities. The straightforward uppercase and smooth lowercase also suit brand systems, wayfinding, and presentation materials that need a contemporary, readable voice.
Overall it communicates a modern, approachable neutrality—professional without feeling cold. The rounded construction and open shapes give it a friendly, easy-to-read tone suited to contemporary interfaces and everyday communication.
The design appears intended as a versatile everyday sans: crisp enough for UI and information design, yet soft enough in its curves to remain approachable in longer reading. Its emphasis on open shapes and simple construction suggests a focus on clarity, consistency, and broad applicability.
Diagonal letters (K, V, W, X, Y) are drawn with crisp joins and stable angles, contributing to a tidy texture in display settings. The letterforms maintain a consistent, calm cadence across mixed case, and the punctuation and spacing shown in the sample text support comfortable paragraph color.