Sans Normal Ikmid 7 is a bold, wide, monoline, upright, tall x-height font visually similar to 'Central' by AVP, 'Heavitas Neue' by Graphite, and 'Dress Code' by Larin Type Co (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, modern, approachable, bubbly, approachability, high impact, modern identity, clarity, rounded, soft, chunky, geometric, clean.
A heavy, rounded sans with smooth, monoline strokes and generously curved terminals throughout. The letterforms lean on circular geometry (notably in O, o, e, and numerals) with softened corners and a consistent, even rhythm. Proportions are roomy and expansive, with a notably tall x-height and relatively short ascenders/descenders, giving lowercase a large, prominent presence. Counters are open and well-defined, while joins and diagonals (K, V, W, X) are simplified and rounded to match the overall softness.
This font is well-suited to headlines and short-to-medium passages where a friendly, high-impact presence is desired. It works particularly well for branding, packaging, posters, and signage that benefit from rounded forms and strong, steady strokes that remain clear at a distance.
The overall tone is warm and inviting, with a playful, contemporary feel driven by its rounded shapes and sturdy weight. It reads as confident and friendly rather than formal, suggesting an upbeat, accessible voice.
The design appears intended to deliver a bold, approachable sans voice with softened geometry for contemporary visual identity work. Its tall lowercase presence and rounded construction aim to maximize friendliness and clarity while keeping a strong, graphic silhouette.
The design maintains strong consistency across uppercase, lowercase, and numerals, with especially smooth curves and clean interior spaces that keep dense text from feeling cramped. The figures are rounded and sturdy, matching the letterforms closely for cohesive display typography.