Sans Normal Mugam 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Georgian', 'Avenir Next Paneuropean', and 'Avenir Next World' by Linotype; 'Montreal Serial' by SoftMaker; 'TS Montreal' by TypeShop Collection; and 'Captura Now' and 'Captura Now Core Edition' by TypeThis!Studio (names referenced only for comparison).
Keywords: posters, headlines, logotypes, packaging, kids media, playful, bouncy, friendly, punchy, cartoonish, bold impact, add personality, playful tone, display emphasis, rounded, bulky, soft corners, irregular rhythm, compact.
A heavy, rounded sans with compact proportions and a pronounced, slightly irregular silhouette. Strokes are thick and largely uniform, with softly blunted terminals and generous curves that give counters a tight, dense feel. The letterforms show subtle, intentional wobble and asymmetric shaping—especially in diagonals and joins—creating a hand-cut, poster-like rhythm rather than strict geometric precision. Uppercase forms read broad and sturdy, while lowercase maintains a solid, chunky presence with simple, single-storey constructions and large, dark masses.
Best suited for short, high-impact settings where personality and weight are assets: posters, splashy headlines, packaging, playful branding, and children’s or entertainment-oriented graphics. It can also work for bold callouts and signage where legibility at distance benefits from its large shapes and simplified details.
The overall tone is upbeat and approachable, with a buoyant, informal character that feels more like a bold display voice than a neutral workhorse. Its slight wonkiness adds humor and personality, lending a lively, friendly energy suited to expressive headlines.
Designed to deliver maximum visual punch with a friendly, informal voice, combining a solid sans foundation with deliberately imperfect contours. The aim appears to be a bold display style that feels approachable and fun while remaining clear and sturdy at large sizes.
Round letters (like O/C/G) emphasize strong circularity, while diagonals (K/V/W/X/Y) introduce noticeable tilt and flare that enhances the lively texture. Numerals match the same chunky, rounded construction, keeping a consistent, high-impact color across mixed text.