Sans Normal Ifley 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dash Decent' by Comicraft (names referenced only for comparison).
Keywords: branding, packaging, posters, social media, headlines, playful, friendly, casual, lively, approachable, approachability, handmade feel, energy, warmth, casual voice, rounded, soft, brushlike, bouncy, informal.
A slanted, rounded sans with thick, softly contoured strokes and consistently eased terminals. Curves dominate the construction, with generous bowls and smooth joins that create a continuous, brushlike rhythm rather than hard geometric corners. Counters are open and clear, and the letterforms show mild, natural-looking irregularity in widths and internal spacing that adds bounce without losing overall consistency. Numerals follow the same rounded, slightly handwritten logic, with compact shapes and simplified, legible forms.
Well suited to branding and packaging that benefits from a friendly, handmade flavor, as well as posters, casual headlines, and social media graphics. It can also work for short, emphatic subheads or pull quotes where a warm, informal voice is desired.
The font reads as upbeat and personable, with an informal, conversational tone. Its soft curves and buoyant slant evoke hand-lettered sign work and friendly packaging, giving text a warm, easygoing character rather than a strict editorial feel.
The design appears intended to deliver a soft, energetic sans that feels hand-drawn while remaining coherent and readable in blocks of text. Its rounded forms and gentle irregularities aim to create personality and approachability without relying on decorative flourishes.
Capitals are broad and sturdy with rounded shoulders, while lowercase forms keep a smooth, connected rhythm that supports longer lines of text. The overall texture is dark and even, with minimal sparkle, making it especially effective when set with comfortable tracking and moderate line spacing.