Sans Normal Ohnak 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Niveau Grotesk' and 'Niveau Serif' by HVD Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, pragmatic, impact, clarity, modernity, friendliness, simplicity, geometric, rounded, clean, solid, high impact.
A heavy, geometric sans with broad, rounded curves and sturdy straight strokes. Counters tend toward circular and open shapes, with smooth joins and minimal modulation that keeps letterforms uniform and stable. Proportions feel slightly wide in round letters, while verticals remain firm and upright; terminals are clean and generally flat, producing a crisp, contemporary silhouette. Lowercase forms are compact and readable, with simple, single-storey constructions (notably the a and g) and uncomplicated punctuation-like details.
Best suited to display roles where strong presence and quick recognition matter: headlines, marketing copy, packaging, and brand marks. It can also work for short UI labels or wayfinding where a compact, high-impact sans is desirable, though its weight makes it more effective for emphasis than for long reading.
The overall tone is friendly and contemporary, balancing softness from rounded geometry with a confident, no-nonsense weight. It reads as approachable and upbeat rather than technical, making it feel suited to modern consumer branding and clear, direct messaging.
The font appears designed to deliver a modern geometric look with a warm, friendly edge—prioritizing clarity, consistency, and strong visual impact across letters and numerals for contemporary branding and display typography.
Numerals are robust and highly legible, with simple forms that match the rounded, geometric construction of the letters. The design maintains consistent color in text settings, producing strong presence even at moderate sizes.