Sans Contrasted Asdaz 9 is a light, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, fashion, branding, elegant, classic, poised, luxury appeal, editorial voice, display clarity, refined contrast, stylized text, crisp, refined, calligraphic, delicate, angular.
A slender, high-contrast design with sharp, tapered stroke endings and a predominantly vertical stance. Curves are drawn with pronounced thick-to-thin transitions, and joins often resolve into pointed terminals rather than blunt cuts. Proportions are compact and columnar, with smooth oval bowls and a measured rhythm that keeps counters open despite the thin hairlines. The uppercase shows refined, sometimes angular construction (notably in diagonals and apexes), while the lowercase combines calm, straight stems with occasional calligraphic curls and looped details that add visual sparkle.
Best suited to headlines, subheads, pull quotes, and editorial typography where its delicate hairlines and contrast can be appreciated. It also works well for fashion and beauty branding, invitations, and premium packaging, especially when set with generous tracking and comfortable leading. For extended small-size reading, it benefits from ample whitespace and careful reproduction to preserve the fine strokes.
The overall tone is polished and elevated, balancing classic editorial sophistication with a slightly dramatic, fashion-forward edge. Its fine hairlines and crisp silhouettes suggest formality and precision, while selective flourishes in the lowercase bring a cultured, literary character rather than overt ornament.
The design appears intended to deliver a refined, contemporary take on a contrast-driven letterform, prioritizing elegance and a strong vertical presence. By combining disciplined structure with a few expressive lowercase details, it aims to feel both authoritative and stylish in display and editorial settings.
Numerals and punctuation maintain the same contrast-driven logic, with thin connecting strokes and weight concentrated in verticals, helping the set feel consistent in text. Some glyphs feature distinctive, stylized terminals and loops that can become focal points at larger sizes, reinforcing a display-friendly personality even when used for longer lines.