Sans Normal Uldur 6 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Gella Display' by Slava Antipov (names referenced only for comparison).
Keywords: branding, headlines, editorial, packaging, ui, modern, clean, elegant, refined, clarity, modernity, versatility, refinement, approachability, rounded, open apertures, large counters, tall ascenders, humanist touch.
This typeface presents a crisp, contemporary sans with generous width and smooth, round construction. Strokes are generally even with subtle modulation, and the curves are carefully drawn with large, open counters that keep forms airy at display sizes. The uppercase has a stable, geometric feel with broad bowls and clear, open shapes, while the lowercase introduces a slightly more humanist rhythm through softer joins and varied terminal treatments. Ascenders are relatively tall, and letters like “a” and “g” appear single‑storey, contributing to a simplified, modern texture. Numerals are clear and proportional, with rounded forms and straightforward geometry that matches the letterforms.
It suits brand identities and logotypes that need a clean, premium look, and it performs especially well in headlines, subheads, and editorial layouts where its width and open counters can breathe. The straightforward forms also make it a solid option for UI labels, navigation, and product packaging where clarity and a contemporary tone are priorities.
The overall tone is modern and polished, balancing neutrality with a refined, slightly editorial sensibility. Its wide stance and open forms give it a confident, spacious voice that feels calm and contemporary rather than technical or austere.
The design appears intended to deliver a modern, broadly usable sans that reads confidently in display settings while staying clear and composed in longer passages. By pairing spacious proportions with rounded, open letterforms, it aims for a refined, approachable voice that can support both branding and editorial typography.
The design’s roundness and broad proportions produce strong word-shape clarity in headlines, while the clean terminals and open apertures help maintain legibility as text scales down. The mix of geometric uppercase structure and more relaxed lowercase details creates a friendly, approachable texture without looking casual.