Sans Superellipse Upfy 2 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Dexa Pro' by Artegra, 'Radiate Sans' by Studio Sun, 'FM Bolyar Sans Pro' by The Fontmaker, and 'Allumi Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, logos, posters, packaging, signage, confident, modern, friendly, techy, robust, impact, clarity, branding, display, blocky, chunky, compact counters, flat terminals, geometric.
A heavy sans with rounded-rectangle construction throughout, pairing flat terminals and squared counters with generously softened corners. Curves tend toward superelliptical ovals, producing compact, sturdy bowls and a consistent, engineered rhythm. The lowercase is built on simple, geometric forms with single-storey shapes (notably the a and g), while spacing and proportions emphasize width and stability rather than delicacy.
Best suited for headlines, logos, packaging, posters, and short-form messaging where its broad shapes and sturdy presence can lead. It should also work well for signage, wayfinding, and UI/tech branding accents when used at larger sizes, where the rounded-square geometry and open forms remain clear.
This typeface projects a confident, contemporary tone with a friendly, tech-forward smoothness. Its wide stance and soft corners feel approachable while still reading as strong and assertive, giving it a modern, slightly industrial voice suited to bold statements.
The design appears intended to deliver maximum visual impact with clean, simplified geometry and softened edges for approachability. The wide proportions and squared-rounded construction suggest an aim toward contemporary branding and interface-forward use where strong silhouettes and quick recognition matter.
Round letters like O and Q read as rounded rectangles rather than true circles, reinforcing a consistent superelliptical theme. Numerals are similarly constructed with broad, flattened curves, and the overall silhouette stays uniform and highly graphic across the character set.