Sans Normal Bolok 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Matt' by Fontfabric, 'Brignell Sunday' by IB TYPE Inc., 'Clear Sans' by Positype, 'TT Norms Pro' by TypeType, and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: ui text, web typography, branding, editorial, signage, modern, clean, friendly, neutral, straightforward, legibility, versatility, neutral voice, contemporary feel, open apertures, rounded terminals, large counters, generous spacing, geometric-leaning.
A clean sans with a geometric-leaning construction and softly rounded curves. Strokes are even and steady, with rounded joins and terminals that keep the texture smooth in text. Counters are large and open, and many letters show simplified, contemporary shapes (single-storey a and g, a compact r, and a straightforward t). Overall proportions feel slightly expanded, giving capitals and figures a broad, stable footprint and an airy rhythm.
Works well for interface copy, product and marketing pages, and general-purpose editorial settings where clarity and a contemporary feel are needed. The open shapes and broad proportions also suit short headlines and wayfinding-style applications where quick recognition matters.
The tone is modern and approachable rather than technical or stylized. Its round forms and open shapes read as friendly and clear, while the restrained detailing keeps it neutral enough for everyday communication.
The design appears intended as a versatile, contemporary sans optimized for clarity and an even reading rhythm. Its simplified letterforms and generous counters suggest a focus on legibility across sizes while keeping a friendly, unobtrusive personality.
The sample text shows consistent color and calm pacing across mixed-case lines, with punctuation and numerals matching the same simple, rounded logic. Diacritics aren’t shown, but the base Latin set presented maintains uniform curves and stable verticals without decorative quirks.