Sans Superellipse Ifzu 7 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, packaging, signage, playful, chunky, retro, techy, friendly, impact, soften geometry, retro flavor, industrial detail, modular system, rounded corners, soft geometry, squared bowls, stencil-like gaps, blocky.
A heavy, soft-rectangular sans with superellipse construction: squared bowls and counters are rounded at the corners, creating a cushioned, modular feel. Strokes are consistently thick and even, with minimal contrast and tight interior counters that stay rectangular rather than circular. Terminals are blunt and squared-off, while joins and corners are generously radiused for a smooth, machined rhythm. The lowercase is compact and sturdy with a large footprint, and the numerals follow the same rounded-rectangle logic for a uniform, display-forward texture.
This design is best suited to high-impact applications such as headlines, posters, logos, packaging, and wayfinding where its dense weight and rounded-rectangular shapes can read clearly. It also works well for short UI labels, badges, or titles when a friendly, blocky presence is desired.
The overall tone is bold and approachable, combining a retro sign-painting solidity with a contemporary, techy softness. Its chunky geometry and rounded corners read as friendly and playful, while the disciplined rectangular structure keeps it feeling engineered and purposeful.
The font appears designed to deliver maximum presence with a cohesive superellipse system, emphasizing rounded-rectangle forms that feel both retro and product-like. The small notches and internal breaks add character and help differentiate similar shapes while maintaining a consistent, modular silhouette.
Several letters show small internal breaks and notches (notably in forms like S and some uppercase counters), giving a slightly stencil-like, industrial detail without becoming fully stencil. The font produces a dense, dark typographic color in text, favoring impact over fine-detail readability at smaller sizes.