Slab Square Ikhe 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Mediator Serif' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, packaging, logotypes, editorial display, retro, confident, playful, rugged, friendly, attention, vintage display, brand voice, poster impact, warmth, slab serif, soft corners, bracketed slabs, chunky, bouncy rhythm.
A heavy, right-leaning slab serif with broad proportions and a compact, chunky build. Strokes are thick with moderate contrast, and the serifs read as sturdy slabs that often feel lightly bracketed rather than razor-sharp, giving terminals a softened, slightly sculpted look. Counters are relatively tight and rounded, with a lively, uneven rhythm typical of display cuts; the lowercase shows a buoyant texture and the numerals are bold, rounded, and highly present. Overall spacing feels generous enough to keep the weight from clogging, while the slanted stance adds forward motion and emphasis.
Best suited to display settings where impact and personality matter: headlines, posters, branding lockups, packaging, and short editorial callouts. It can also work for large-size signage or labels where a bold, vintage-leaning slab voice is desired, but it’s less ideal for long passages of small text due to its heavy color and lively shapes.
The face projects a vintage, poster-like confidence with a warm, slightly mischievous energy. Its stout slabs and sweeping italic angle evoke classic advertising and editorial headlines, while the softened shapes keep it approachable rather than severe. The result feels bold and characterful, leaning more nostalgic and playful than formal.
This font appears designed to deliver a strong, attention-grabbing slab serif voice with an energetic italic kick. The goal seems to balance rugged, blocky presence with softened details for friendliness and readability in bold display typography.
The italic construction appears to be integral to the design (not simply an oblique), with a consistent slant and display-oriented letterfit. Rounded joins and softened corners help maintain clarity at large sizes, while the dense color suggests it will visually dominate in mixed typography.