Sans Normal Ohbam 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'Andrial' by Ckhans Fonts, 'Gotham' by Hoefler & Co., and 'Equip' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, utilitarian, clarity, modernity, impact, approachability, rounded, geometric, monoline, open counters, wide apertures.
A heavy, geometric sans with monoline strokes and broadly rounded curves. Capitals are wide and steady, with simple construction and minimal modulation; round letters (C, G, O, Q) read as near-circular forms, while straight-sided letters (E, F, H, I, L, T) keep crisp, squared terminals. The lowercase follows a single-storey, contemporary pattern with open bowls and compact joins, maintaining a consistent rhythm and strong color in text. Numerals are sturdy and straightforward, matching the same rounded/straight hybrid logic and maintaining even spacing and visual weight.
It works well for headlines and short blocks of copy where a strong, clean voice is needed, such as posters, brand wordmarks, packaging, and retail or wayfinding signage. The sturdy shapes and open counters also make it suitable for UI headings and dashboard labels where clarity at medium sizes matters.
The overall tone is modern and approachable, balancing a friendly softness from the rounded geometry with a firm, confident presence from the dense strokes. It feels contemporary and pragmatic rather than expressive, communicating clarity and directness.
The font appears designed to deliver a robust, contemporary sans look built from clear geometric primitives, aiming for high impact while retaining friendliness and readability. Its simplified lowercase and consistent stroke behavior suggest an emphasis on practical, modern communication across display and general-purpose settings.
Counters remain generous for the weight, which helps keep letters distinct at larger display sizes. The design favors simplified, contemporary forms (notably in the lowercase) and a consistent, no-frills silhouette that prioritizes legibility and uniformity.