Sans Normal Efdat 13 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Flink Neue' by Identity Letters (names referenced only for comparison).
Keywords: branding, editorial, ui text, headlines, packaging, clean, modern, airy, polished, friendly, clarity, modernity, versatility, readability, motion, monoline, humanist, open apertures, rounded, upright terminals.
A slanted, monoline sans with rounded construction and smooth, continuous curves. Letterforms show open apertures and generous counters, giving the design an airy texture despite the lean angle. Strokes end in clean, straightforward terminals, with gentle rounding where curves meet stems; the overall rhythm is even and uncluttered. Numerals and capitals keep a simple geometric logic while retaining a slightly humanist softness in joins and proportions.
Works well for modern branding systems, editorial subheads, and short to medium reading in layouts where a sleek italic voice is desired. Its open shapes and restrained detailing also suit UI accents, product packaging, and signage where clarity and a contemporary tone are priorities.
The tone is contemporary and approachable, balancing a crisp, professional feel with a mild warmth from its rounded shapes. The italic slope adds motion and a subtle editorial flavor without becoming overly expressive or calligraphic.
The font appears designed as a versatile italic sans for clean communication—prioritizing clarity, smooth geometry, and a modern, slightly energetic presence suitable for both display and supporting text.
Spacing appears comfortably loose in the sample text, supporting readability and reinforcing the light, open color on the page. The design avoids sharp corners and decorative gestures, relying instead on consistent curves and steady diagonal energy.