Sans Normal Edkem 5 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Olivine' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, body text, editorial, branding, captions, modern, clean, friendly, contemporary, informal, readability, neutrality, versatility, emphasis, oblique, rounded, monoline, open apertures, airy.
A slanted, monoline sans with rounded terminals and generously open counters. Curves are smooth and circular in character, while straight strokes stay clean and even, producing a steady, low‑drama rhythm. The lowercase shows a single-storey “a” and “g,” compact shoulders, and clear joins, while capitals remain simple and geometric. Figures are similarly streamlined, with curved forms staying open and legible and diagonals kept crisp.
Well suited to UI copy, product text, and editorial layouts where a clean italic voice is needed for longer passages or emphasis. It also works for brand systems and marketing materials that want a contemporary, friendly tone, as well as captions and secondary typography where a softer sans italic improves readability.
The overall tone feels modern and approachable, with an easygoing, conversational slant. Its rounded shapes and even stroke texture keep it friendly rather than strict, making it read as contemporary and casual without becoming playful or quirky.
The design appears intended as a straightforward italic companion for a modern sans system, prioritizing smooth geometry, open shapes, and consistent rhythm. Its restrained detailing suggests a focus on clarity and versatility across both short labels and continuous reading.
Apertures in letters like c, e, and s read open, supporting clarity at text sizes. The italic angle is consistent across capitals, lowercase, and numerals, giving paragraphs a cohesive forward motion and helping emphasis stand out without added weight.