Serif Flared Doho 2 is a light, narrow, high contrast, upright, normal x-height font.
Keywords: magazines, headlines, branding, packaging, invitations, editorial, refined, fashion, dramatic, literary, elegance, editorial voice, distinctive silhouette, premium branding, modern classic, crisp, calligraphic, delicate, sculptural, airy.
A polished serif with sharply modulated strokes and pronounced tapering, where many terminals broaden into small flares rather than blunt serifs. Vertical stems read crisp and steady while hairlines stay fine, creating a bright, elegant texture. The letterforms are relatively compact with tight internal spacing, and the curves show controlled, calligraphic shaping—especially in rounds and diagonals. Lowercase forms keep a conventional, readable build, with slender joins and gently swelling stroke endings that add sparkle without becoming ornate.
It performs best in display and editorial roles such as magazine headings, pull quotes, and brand wordmarks where the high-contrast detailing can be appreciated. It can also suit premium packaging and event materials, especially when set with ample leading and comfortable tracking to preserve the delicate hairlines.
The overall tone is sophisticated and editorial, combining restraint with a touch of drama from the strong stroke contrast and flared terminals. It feels tailored and upscale, suited to fashion, culture, and premium branding contexts where elegance and clarity need to coexist.
The design appears intended to deliver a modern, high-end serif voice with crisp contrast and distinctive flared endings—offering a recognizable silhouette while staying disciplined enough for polished typesetting.
In text, the font produces a rhythmic pattern of dark verticals and fine connecting strokes, giving lines a poised, slightly shimmering look. The numerals follow the same refined contrast and tapering, aligning well with the letterforms for mixed editorial settings.