Sans Normal Hurom 7 is a very light, wide, monoline, upright, normal x-height font.
Keywords: ui labels, branding, headlines, posters, packaging, minimal, clean, modern, friendly, calm, modern utility, approachability, clarity, geometric consistency, rounded, geometric, open apertures, airy, even rhythm.
A rounded, geometric sans with a consistent stroke weight and generous internal space. Curves are built from smooth circular and oval forms, while corners are subtly softened rather than sharply squared. Proportions feel horizontally relaxed, with wide bowls and open counters, and the lowercase maintains an even, steady texture in text. Numerals follow the same simple geometry, with clear, open shapes and uniform line endings.
Works well for interface labels, product branding, and editorial headlines where a simple, rounded sans can provide a contemporary feel without visual noise. The open forms and even rhythm also make it suitable for short paragraphs, captions, and marketing copy that benefits from a light, spacious appearance.
The overall tone is modern and understated, with a gentle friendliness coming from the rounded geometry and open forms. It feels calm and unobtrusive, emphasizing clarity and a contemporary, design-forward neutrality.
Likely designed to deliver a modern geometric voice with softened edges for approachability, combining clean construction with a relaxed, open texture. The consistent stroke behavior and rounded geometry suggest an emphasis on clarity and visual cohesion across letters and numerals.
The design relies on clean terminals and consistent curve logic across uppercase, lowercase, and figures, which helps maintain a cohesive rhythm in longer passages. The broad bowls and open apertures support legibility in display and short text settings where an airy, minimal look is desired.