Sans Normal Kadak 15 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Protofo' by Lafontype; 'Avenir Next', 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', and 'Avenir Next World' by Linotype; 'Clear Sans Text' by Positype; 'Pulp Display' by Spilled Ink; and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ui, sporty, energetic, modern, confident, punchy, impact, motion, clarity, modernity, branding, slanted, rounded, geometric, clean, compact.
This typeface is a heavy, forward-slanted sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are broadly elliptical and terminals appear clean and neatly finished, giving counters a tidy, open feel in letters like O, C, and G. The overall rhythm is compact and assertive, with simple, sturdy diagonals in forms such as K, V, W, and X and a generally consistent stroke weight across the set.
It works best in short-to-medium display settings where the slant and weight can carry impact—headlines, posters, sports and fitness branding, promotional graphics, and bold packaging callouts. It can also suit UI or signage elements that need urgency and presence, provided sizes and spacing allow the slanted forms to breathe.
The pronounced slant and strong weight create a sense of momentum and drive, reading as active and contemporary. Its clean, rounded geometry keeps the tone friendly and accessible while still feeling forceful and attention-grabbing.
The design appears intended to deliver a fast, assertive voice through a strong italic stance and simplified, rounded forms. It prioritizes immediate readability and visual punch, aiming for a modern, energetic look that holds up well in prominent, high-contrast applications.
Numerals follow the same slanted, rounded logic and feel designed to remain clear at a glance, with generously sized bowls in 8 and 9 and a straightforward, vertical 1. The lowercase maintains a practical, contemporary feel with compact joins and restrained detailing, supporting a steady texture in running text despite the strong emphasis.