Script Pumiw 1 is a bold, very narrow, high contrast, upright, short x-height font.
Keywords: branding, packaging, headlines, social media, quotes, playful, friendly, handmade, casual, bouncy, handmade feel, approachability, expressive display, modern script, compact impact, brushy, rounded, loopy, monoline-ish, tall.
A handwritten script with a brush-pen feel, combining tall, narrow proportions with rounded terminals and soft, ink-like joins. Strokes show noticeable thick–thin modulation and slightly irregular widths, creating a lively rhythm rather than mechanical consistency. Letterforms lean mostly vertical and maintain clear, open counters, while ascenders and descenders are prominent and often end in small hooks or loops. Spacing is compact overall, with connections that feel natural in words even when individual shapes vary slightly from glyph to glyph.
Well suited to short-to-medium display text where personality is desired, such as logos, boutique branding, product packaging, invitations, posters, and social media graphics. It can also work for pull quotes and headers when set with sufficient size and breathing room to preserve its loops and stroke contrast.
The tone is warm and approachable, with a cheerful, informal energy that reads as personal and handcrafted. Its buoyant curves and occasional flourishes add charm without becoming overly ornate, making it feel contemporary and friendly rather than formal.
Likely designed to capture the look of quick brush lettering in a clean, repeatable font—balancing legibility with a casual, expressive script texture. The narrow, tall build and animated stroke endings suggest an emphasis on fitting impactful words into tight spaces while keeping a personable, hand-drawn character.
The uppercase set is simplified and tall, pairing well with the more fluid lowercase; some capitals include understated entry/exit strokes that help them blend into mixed-case text. Numerals follow the same handwritten logic, with rounded shapes and varied stroke emphasis that match the lettering.