Script Hamu 3 is a bold, narrow, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, playful, casual, warm, retro, hand-lettered feel, approachable tone, display impact, brand warmth, rounded, brushy, bouncy, informal, soft terminals.
A brush-pen script with thick, rounded strokes and softly tapered terminals. Letterforms lean forward and keep a lively, slightly irregular rhythm, with compact bowls and looped descenders that feel drawn in one pass. The texture is smooth and inky rather than textured, and the overall color on the page is dense and confident, with simplified joins and minimal internal detailing for clarity at display sizes.
This font works best for short, prominent text such as logos, product packaging, café or boutique branding, posters, and social media graphics. It also suits invitations, greeting cards, and signage where a personable handwritten voice is desired, and where generous spacing helps maintain clarity.
The tone is upbeat and approachable, with a hand-lettered charm that reads as personal and inviting. Its bouncy motion and rounded forms give it a lighthearted, optimistic feel that suits casual messaging and friendly branding.
The design appears intended to capture a neat brush-script look that feels handcrafted yet controlled, balancing display impact with readable letterforms. It aims for a friendly, modern hand-lettering aesthetic that can carry energetic headlines and branded phrases without heavy ornament.
Capitals are simple and open with gentle swashes, while lowercase forms stay compact and legible, emphasizing rounded counters and looped shapes. Numerals match the handwritten energy, using soft curves and consistent stroke heft to maintain a cohesive voice across letters and figures.