Sans Normal Lymof 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Croma Sans' and 'Equip' by Hoftype, 'Fact' by ParaType, 'Kobern' by The Northern Block, 'Meutas' and 'Meutas Soft' by Trustha, 'Gogh' by Type Forward, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, retro, loud, confident, impact, motion, attention, display, oblique, heavyweight, blocky, rounded, compact.
A heavy, oblique sans with broad proportions and compact internal counters. Letterforms are built from robust rounded curves and thick, uniform strokes, producing a dense, high-ink silhouette. Terminals are generally blunt and slightly angled, and several shapes show subtle wedge-like cut-ins that add a dynamic, carved feel. The overall rhythm is tight and forward-leaning, with simple geometry and strong presence in both uppercase and lowercase.
Best suited to short, high-impact text such as headlines, event and sports graphics, posters, packaging callouts, and bold brand marks. It can work for subheads and UI accents where a strong display voice is needed, but it is less appropriate for long-form reading due to its dense texture and compact counters.
The tone is energetic and assertive, with a distinctly sporty, display-driven attitude. Its forward slant and chunky construction suggest speed and impact, while the rounded forms keep it friendly rather than aggressive. The result feels retro-leaning and attention-grabbing, suited to bold, headline-led communication.
The design appears intended to deliver maximum impact with a fast, forward-leaning stance and thick, simple forms. It prioritizes bold visibility and a dynamic rhythm over delicate detail, aiming for strong recognition in display settings.
The numerals and capitals read as solid, poster-friendly shapes, while the lowercase maintains the same heavy color and motion, helping mixed-case settings feel cohesive. At smaller sizes the tight counters and dense texture may reduce clarity, but at larger sizes the italic momentum and sturdy forms create strong visual punch.