Sans Normal Olmot 24 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Biennale' by Latinotype, 'Glence' by Nine Font, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: branding, headlines, posters, signage, ui labels, modern, friendly, confident, clean, straightforward, clarity, impact, versatility, modernity, legibility, geometric, rounded, sturdy, monoline, open apertures.
A sturdy, geometric sans with uniform stroke weight and generously rounded curves. Circular forms (O, C, Q, 0) read as near-perfect rounds, while straight-sided letters keep crisp, squared terminals and clean joins. Counters are open and uncomplicated, with a clear, even rhythm across uppercase and lowercase; the lowercase shows single-storey a and g and a compact, pragmatic r. Overall spacing feels balanced and slightly roomy, supporting strong word shapes without looking condensed.
This font performs best in branding and display contexts where clarity and impact are needed—headlines, posters, packaging, and signage. Its clean construction and open counters also make it suitable for interface labels and short-form text where quick recognition matters.
The tone is contemporary and approachable, combining a friendly roundness with a no-nonsense solidity. It feels confident and utilitarian rather than expressive, well suited to clear messaging and brand-forward statements.
The design appears intended to deliver a modern, geometric voice with high legibility and an even, consistent texture. It prioritizes simple construction and strong silhouettes to remain clear across a range of sizes and applications.
Distinctive forms include a simple, legible Q with a short diagonal tail and a lowercase e with a generous eye that stays open at display sizes. Numerals are robust and highly readable, with rounded 0 and a straightforward 1 that avoids ornamentation.