Script Pojo 10 is a very bold, narrow, medium contrast, upright, short x-height font.
Keywords: headlines, posters, packaging, logos, social graphics, friendly, retro, playful, bold, casual, hand-lettered feel, display impact, approachable branding, rounded, brushy, bouncy, high-ink, soft terminals.
A heavy, brush-script style with rounded strokes and soft, slightly flared terminals that mimic a marker or loaded brush. Letterforms are compact and vertically oriented, with a lively baseline rhythm and gently irregular curves that keep it feeling hand-drawn while remaining consistent across the set. Connections appear in running text, but many joins are subtle, producing a semi-connected script texture rather than continuous calligraphy. Counters are relatively small due to the thick strokes, and the overall silhouette reads as dense and punchy with smooth, bulb-like curves on bowls and shoulders.
Best suited to short, high-impact settings such as headlines, posters, labels, and brand marks where a bold handwritten voice is desirable. It can work for pull quotes and social graphics, especially when set with ample tracking or at larger sizes to prevent counters from filling in.
The font conveys an upbeat, personable tone with a nostalgic, sign-painter warmth. Its generous weight and rounded gesture feel inviting and informal, making messages read as friendly and confident rather than delicate or formal.
Likely designed to deliver a bold, hand-lettered script look that feels approachable and promotional, bridging casual handwriting with a sign-like readability. The emphasis appears to be on strong color, quick recognition, and a lively rhythm for display typography.
In text, spacing stays tight and the dark color builds quickly, so it performs best when given a bit of size or breathing room. The script flavor is most evident in the flowing lowercase and the looping, soft-ended strokes, while the capitals keep a simple, sturdy presence for headings.