Sans Normal Atbam 1 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, signage, forms, captions, clean, modern, neutral, utilitarian, straightforward, clarity, versatility, space-saving, neutrality, readability, monolinear, open apertures, compact, geometric-leaning, crisp.
A compact sans with largely monolinear strokes and a clear, uncluttered construction. Curves are smooth and round, while straight strokes stay crisp, producing a calm, even texture in words. Terminals are mostly clean and unadorned, with simple joins and minimal modulation. Counters are moderately open, and the overall spacing reads tidy and efficient, giving paragraphs a consistent rhythm without calling attention to individual letterforms.
Works well for UI copy, product copy, and general-purpose editorial settings where a clean, efficient sans is needed. Its compact build and even texture make it suitable for navigation labels, tables, forms, and captions, as well as straightforward signage and informational graphics.
The tone is modern and matter-of-fact, prioritizing clarity over personality. It feels neutral and practical, suited to interfaces and contemporary layouts where the typography should stay out of the way. The restrained shapes and even color make it read as dependable and professional rather than expressive.
The design appears intended as a versatile, no-nonsense sans for everyday typography, balancing roundness with crisp structure to stay legible and consistent across continuous reading and functional labeling.
Uppercase and lowercase share a coherent, streamlined logic, and the numerals follow the same straightforward geometry, keeping mixed text visually stable. The compact proportions help fit more characters per line while maintaining legibility at common text sizes.