Sans Normal Udmab 5 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Epoca Classic' and 'Impara' by Hoftype, 'Big Vesta' and 'Optima Nova' by Linotype, 'Skeena' by Microsoft Corporation, 'Alinea Incise' by Présence Typo, 'Columbia Serial' by SoftMaker, and 'TS Castle' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, confident, retro, approachable, cheerful, brand voice, display impact, friendly tone, readable weight, rounded, soft corners, bracketed, sturdy, compact counters.
A heavy, rounded sans with softened corners and subtly bracketed joins that give the strokes a molded, slightly transitional feel. Curves are full and circular with compact internal counters, while verticals and horizontals keep a steady, even rhythm across the alphabet. Terminals are mostly blunt and squared-off rather than sharply cut, and diagonal letters retain a sturdy, blocky silhouette. The lowercase shows a single-storey a and g, with a robust, readable texture and modest differentiation between similar forms.
This font performs best in headlines and short-to-medium blocks of text where its weight and rounded construction can carry personality—such as posters, packaging, branding marks, and storefront or wayfinding signage. It can also work for subheads and pull quotes when you want a friendly, assertive tone and high impact at larger sizes.
The overall tone is warm and approachable, combining a contemporary clarity with a hint of mid-century display character. Its substantial shapes and rounded details feel friendly and confident, making it well suited to expressive headlines without becoming overly decorative.
The design appears intended to blend clean sans readability with softened, display-forward shaping, creating a robust family-friendly voice for branding and promotional typography. Its rounded forms and compact counters suggest an emphasis on strong silhouettes and consistent rhythm for high-contrast, attention-getting setting.
Spacing and proportions read as intentionally generous for display use, with strong word shapes and clear punctuation. Numerals are wide and solid, matching the letterforms’ rounded geometry and maintaining consistent weight and presence alongside caps and lowercase.