Sans Superellipse Gimis 7 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Future Bugler Upright' by Breauhare, 'EFCO Growers' by Ilham Herry, 'Environ' by MADType, 'Plau' by Plau, and 'Neoverse Sans' by Sentavio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, retro, industrial, playful, confident, friendly, impact, display clarity, softened geometry, retro modern, rounded, blocky, compact, softened, sturdy.
A heavy, rounded sans with a squared-off superellipse construction and softened corners throughout. Strokes maintain an even, monoline presence, producing dense, high-contrast silhouettes with minimal internal counters. Curves tend to resolve into rounded-rectangle bowls (notably in O, C, D, and G), while terminals are blunt and horizontally/vertically cut, giving the design a compact, engineered feel. Lowercase forms are simplified and sturdy with short joins and restrained apertures, and figures follow the same chunky, modular logic for a consistent texture in text.
Well-suited to headlines, posters, and brand marks where a strong, compact presence is needed without sharp edges. It also fits packaging and signage applications that benefit from a sturdy, high-visibility sans with a rounded, friendly finish.
The overall tone is bold and approachable, blending a utilitarian, signage-like solidity with a mildly playful, retro flavor. Its rounded geometry keeps it friendly rather than aggressive, while the compact counters and blocky rhythm project confidence and impact.
The letterforms appear designed to deliver maximum impact through dense, simplified shapes and a consistent superelliptical geometry, aiming for a modernized retro look that remains legible and friendly at large sizes.
At display sizes it reads as clean and punchy, but in longer settings the tight apertures and small counters create a darker color and a more compressed rhythm. The design’s consistent rounded-rectangle grammar makes it especially cohesive in all-caps and short headline phrases.