Slab Contrasted Urri 7 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, book covers, packaging, branding, vintage, robust, editorial, confident, heritage, display impact, editorial voice, heritage tone, print nostalgia, sturdy readability, bracketed serifs, soft corners, ink-trap feel, calligraphic curves, compact apertures.
A sturdy serif design with pronounced slab-like feet and subtly bracketed joins that soften the overall geometry. Strokes show noticeable modulation, with heavier verticals and slightly tapered or sheared terminals that give an engraved, press-like rhythm. Counters are moderately compact and apertures lean on the closed side, helping the face read as solid and weighty. The lowercase includes lively, curved forms and a single-storey “g”, while the figures appear oldstyle in proportion, with varied heights that blend smoothly into running text.
It performs best at display and headline sizes where the strong slabs, sculpted curves, and numeral style can be appreciated. It’s well suited to book covers, poster typography, packaging, and identity work that benefits from a heritage or editorial voice, and can also work for short text passages where a darker, more traditional texture is desired.
The font projects a vintage, workmanlike confidence—part traditional bookish serif, part old poster display. Its dense color and firm serifs feel authoritative and slightly nostalgic, suggesting craftsmanship and printed ephemera rather than a sleek, contemporary tone.
The likely intent is a bold, readable serif that evokes classic printing and editorial tradition while adding display-friendly personality through bracketed slabs, stroke modulation, and energetic lowercase shapes. It aims to balance authority and warmth, delivering an old-fashioned, crafted feel without becoming overly ornate.
The design’s character comes from the interaction of stout slabs with gently sculpted curves: round letters feel full and ink-rich, while diagonals and terminals add a faintly chiseled, hand-influenced texture. In continuous text it creates a dark, even typographic color with distinctive word shapes thanks to the oldstyle-style numerals and expressive lowercase.