Sans Normal Ullib 13 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: editorial, magazines, branding, posters, packaging, modern, clean, restrained, literary, efficient layout, clear reading, contemporary tone, editorial utility, open apertures, high legibility, crisp, balanced, smooth curves.
This typeface presents a clean, contemporary sans voice with subtly tapered strokes and rounded curves that stay smooth and controlled. Proportions are condensed, with compact letter widths and a steady vertical rhythm, while counters remain relatively open for clarity. Terminals are mostly plain and gently softened rather than sharply cut, and the overall drawing keeps a consistent, even texture across caps and lowercase. Numerals follow the same calm construction, with clear, simple forms that align well with the text color.
It works well for editorial typography such as magazine headlines, subheads, and pull quotes, where a condensed footprint and clear rhythm are useful. The neat, contemporary tone also suits branding and packaging systems that need a refined but unobtrusive sans, and it can scale up effectively for posters or display lines without becoming overly stylized.
The overall tone feels modern and editorial—quietly authoritative rather than attention-seeking. Its restrained shapes and tidy rhythm give it a composed, bookish confidence that reads as professional and neutral.
The design appears intended to provide a condensed, highly readable sans with a polished, contemporary finish—prioritizing consistent texture, clean curves, and dependable legibility in both headlines and short blocks of text.
In running text, the spacing and stroke behavior create a stable gray value that holds together well at larger sizes and remains orderly in mixed-case settings. The design avoids decorative quirks, leaning instead on proportion and curve quality to provide character.