Script Pogo 7 is a bold, narrow, high contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, handmade, casual, playful, warm, handwritten effect, expressive display, friendly branding, brush lettering, brushy, rounded, bouncy, expressive, informal.
A lively brush-script with a rightward slant and energetic, tapering strokes. Letterforms show noticeable stroke modulation with pointed entry/exit terminals and soft, rounded joins, creating a rhythmic, slightly bouncy baseline. Counters are compact and the overall texture is dense and punchy, with a hand-drawn irregularity that keeps shapes feeling organic while remaining consistent across the set. Capitals are tall and loop-forward, and the figures match the handwritten feel with rounded forms and assertive curves.
Best suited to display sizes where its brush texture and lively rhythm can be appreciated—such as logos, product packaging, posters, and social content. It also works well for short headlines, quotes, and invitation-style lines where an informal handwritten voice is desired.
The font reads as approachable and upbeat, balancing bold brush energy with a friendly, conversational tone. Its motion-filled shapes suggest spontaneity and personality, making text feel personal rather than corporate or rigid.
Likely designed to mimic confident brush lettering in a clean, repeatable digital form—prioritizing expressive movement, bold presence, and an easygoing handwritten personality for modern display applications.
Strokes often finish in tapered flicks and hooks, and several letters show simplified, gestural construction rather than strictly calligraphic formalism. Spacing appears naturally uneven in a way that supports the handmade character, while still keeping words readable in short lines of display text.