Sans Other Wuli 7 is a very bold, normal width, medium contrast, upright, tall x-height font.
Keywords: logos, posters, packaging, headlines, children’s media, playful, chunky, friendly, bouncy, cartoonish, bold impact, friendly tone, playful display, character branding, rounded, soft corners, blobby, compact, quirky.
A heavy, rounded sans with bulbous forms, softened corners, and slightly irregular stroke behavior that gives an organic, hand-cut feel. Counters are generally small and simple, with teardrop and oval openings that stay clear at display sizes. Curves dominate, while joins and terminals tend to be blunt and padded rather than sharp. Proportions are lively and not fully uniform from letter to letter, producing a subtly uneven rhythm that reads intentional and characterful.
Best suited for short, bold statements such as logos, posters, packaging callouts, and headline typography where its chunky silhouette can shine. It also fits playful UI moments, event graphics, or children’s/entertainment-oriented collateral. For longer text, it will be most effective at larger sizes with generous spacing.
The overall tone is cheerful and approachable, with a toy-like, comedic energy. Its inflated shapes and gentle corners feel friendly and informal, leaning toward playful branding and kid-adjacent aesthetics rather than corporate neutrality. The slight wobble and chunky density add a fun, cozy presence.
The design appears intended to deliver maximum impact with friendly, rounded shapes and a deliberately quirky rhythm. It prioritizes strong silhouettes and an approachable voice over strict geometric regularity, aiming for a distinctive, fun display presence.
Round letters (like O, Q, and G) appear especially full and dark, and the numerals share the same soft, inflated construction. The lowercase shows a single-storey, simplified feel with prominent dots on i/j and compact bowls, reinforcing the casual, display-first personality.