Sans Normal Vedaw 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Elisar DT' by DTP Types; 'Joanna Sans Nova' by Monotype; 'Akagi', 'Akagi Pro', and 'Anago' by Positype; and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, friendly, informal, energetic, retro, convey motion, add friendliness, modern branding, casual display, rounded, oblique, soft corners, compact, smooth.
A rounded sans with a pronounced rightward slant and smooth, low-contrast strokes. Curves are generous and corners are softened, giving many forms a slightly inflated, brush-like feel despite the monoline construction. Counters are fairly open and circular, while terminals tend to be blunt and rounded rather than sharply cut. The overall rhythm is lively and forward-leaning, with subtly irregular width across letters and numerals that adds motion without becoming decorative.
Best suited to short to medium-length display settings such as headlines, poster copy, and brand marks where its slant and rounded shapes can convey momentum. It also fits packaging and retail graphics that need a friendly, contemporary tone. For longer text, it performs better at larger sizes where the compact, lively forms have room to breathe.
The tone is upbeat and approachable, with a sporty, casual voice. Its slanted posture and rounded construction read as energetic and friendly rather than formal, suggesting motion and ease. The overall impression is contemporary with a mild retro flavor reminiscent of athletic and leisure branding.
The design appears intended to deliver a modern, rounded sans italic with a sense of speed and approachability. By combining soft geometry with a strong oblique stance, it aims to feel dynamic and accessible for branding-led typography rather than austere editorial work.
Uppercase forms keep simple, geometric silhouettes, while lowercase introduces more personality through single-storey shapes and soft joins. Numerals follow the same rounded, compact logic, maintaining consistent color and a smooth, readable texture in running text.