Serif Normal Pomov 3 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Aman' by Blaze Type, 'FF Kievit Serif' by FontFont, and 'New Aster LT' by Linotype (names referenced only for comparison).
Keywords: headlines, editorial, posters, book covers, mastheads, vintage, assertive, formal, dramatic, display impact, print tradition, authoritative tone, headline clarity, bracketed, sculpted, calligraphic, wedgey, ink-trap feel.
A heavy, sculpted serif with pronounced bracketed serifs and crisp, high-contrast stroke modulation. The outlines show subtly flared terminals and wedge-like serifs that create a carved, inked-in-print look, with rounded joins and generous interior counters to keep forms open at display sizes. Curves are full and slightly squarish in places, giving capitals a stately, compact solidity while the lowercase maintains a sturdy rhythm with clearly defined bowls and shoulders. Numerals match the letterforms with strong weight and similarly shaped terminals, reading clearly and consistently in the set.
Best suited to headlines and display settings where its weight, contrast, and serif detailing can read cleanly—such as editorial titles, posters, book covers, and mastheads. It can also work for short pull quotes or section openers where a traditional, authoritative tone is desired.
The overall tone is classic and editorial, with a confident, slightly old-style gravitas. Its dramatic contrast and chunky serif treatment evoke traditional print typography—more newspaper-headline and book-jacket than minimalist modern branding.
The design appears intended to deliver a traditional serif voice with heightened impact—combining classic proportions with a bold, sculptural finish to hold attention in display typography while retaining familiar, readable letterforms.
In the sample text, the bold color produces strong line presence and clear word shapes, while the prominent serifs and contrast add texture that becomes more noticeable in longer passages. The punctuation and caps contribute to a formal, emphatic voice suited to statement typography.