Sans Normal Ehkir 7 is a very light, normal width, low contrast, italic, normal x-height font visually similar to 'Full Sans' by Bülent Yüksel (names referenced only for comparison).
Keywords: branding, headlines, editorial, packaging, posters, airy, modern, elegant, calm, refined, modernity, elegance, minimalism, clarity, monoline, rounded, clean, open, smooth.
A slender, monoline sans with a consistent rightward slant and smoothly rounded curves. Strokes are uniform and delicate, with generous counters and open apertures that keep forms light and breathable. The geometry leans toward circular and elliptical construction, while terminals are clean and softly finished, giving the letterforms a polished, minimal feel. Overall spacing and rhythm read even and uncluttered, with clear differentiation between characters in both uppercase and lowercase.
This style works well for branding and identity systems that need a sleek, modern voice, as well as headlines, pull quotes, and short editorial passages where delicacy is an asset. It also suits packaging, fashion/beauty layouts, and poster typography when used at sizes that preserve its fine strokes.
The tone is understated and contemporary, projecting a quiet sophistication rather than loud personality. Its thin, flowing italic energy adds a sense of motion and elegance, suited to designs that want to feel light, premium, and composed.
The design appears intended to deliver a clean, contemporary italic sans with an emphasis on smooth geometry and minimal stroke modulation. Its light touch and open shapes suggest a focus on elegance and visual clarity for display-oriented applications.
Round letters like O and Q appear notably smooth and balanced, and the numerals follow the same refined, minimal construction with simple curves and straight strokes. The italic slant is steady across the set, helping text feel cohesive and continuous, especially in longer passages.