Sans Other Bulij 2 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, packaging, signage, dynamic, playful, retro, jaunty, expressive, expressiveness, motion, display impact, brand character, sheared, wedge terminals, flared strokes, calligraphic, angular curves.
This typeface presents a consistently right-leaning, sheared construction with smooth, swelling curves and crisp, wedge-like terminals. Strokes show a subtle calligraphic modulation, with rounded bowls that taper into sharp ends and occasional flared joins, producing a lively rhythm. The geometry mixes soft, almost teardrop counters with angular cut-ins and pointed diagonals, giving letters a slightly unconventional, variable-feeling silhouette from glyph to glyph while remaining cohesive. Numerals follow the same logic, with open curves and pointed terminals that emphasize motion.
Well-suited to headlines, logos, and short promotional copy where a dynamic, characterful voice is desired. It can work effectively on posters, packaging, and signage that benefit from an energetic, retro-leaning tone, especially at medium to large sizes where the sharpened terminals and tapered curves read clearly.
The overall tone is energetic and slightly mischievous, combining a retro display feel with a hand-drawn, brush-like snap. Its slant and sharpened endings add momentum, making text feel fast, informal, and attention-seeking rather than quiet or strictly utilitarian.
The design appears intended to deliver motion and personality through a consistent slant, tapered strokes, and wedge-like endings, offering a distinctive alternative to more neutral sans styles. Its letterforms prioritize expressive rhythm and a punchy silhouette for display-forward communication.
In running text, the strong diagonal stress and pointed terminals create a distinctive texture with noticeable sparkle, especially where strokes end in sharp wedges. The distinctive, stylized forms favor personality over neutrality, and the slanted construction can amplify emphasis in headlines and short lines.