Sans Normal Ankum 10 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Between Century' by Adam Fathony and 'Gotham' by Hoefler & Co. (names referenced only for comparison).
Keywords: ui text, product design, editorial, presentations, wayfinding, clean, modern, friendly, neutral, approachable, versatility, readability, modern utility, clarity, geometric, rounded, crisp, balanced, open counters.
A clean, geometric sans with smoothly rounded curves and straight-sided verticals that keep the texture even and calm. Letterforms lean toward simple circular construction (notably in C, O, Q, and e) with open apertures and generous counters that help clarity at text sizes. Terminals are mostly flat and crisp, and the joins are straightforward, producing a tidy rhythm in both uppercase and lowercase. Numerals are clear and sturdy, with uncomplicated shapes and consistent stroke behavior that matches the letters.
Well-suited to interface typography, product copy, and general-purpose branding where neutral clarity is important. The open counters and straightforward shapes also make it a solid option for editorial layouts, reports, and presentation systems that need consistent readability across headings and body text.
The overall tone is contemporary and approachable, combining a neutral editorial feel with a slightly friendly softness from its rounded geometry. It reads as confident and matter-of-fact rather than expressive or decorative, making it easy to pair with many visual styles.
The design intention appears to be a versatile, modern workhorse sans: geometric enough to feel current, but restrained and readable for continuous text. Its simplified construction and even rhythm suggest it was drawn to perform reliably across a wide range of everyday communication needs.
Uppercase forms feel stable and constructed, while the lowercase maintains familiar, highly legible silhouettes (single-storey a and g, round dot on i/j). Spacing appears comfortable and even in the sample text, supporting long lines without looking tight or mechanical.