Sans Normal Alrov 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Sole Sans' by CAST, 'Alergia Grotesk' by Machalski, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, friendly, confident, clean, neutral, visibility, clarity, approachability, impact, rounded, geometric, open apertures, high legibility, crisp terminals.
A heavy, rounded sans with broadly geometric construction and smooth, continuous curves. Strokes stay even with minimal modulation, producing a stable, solid texture in text. Counters are generous and mostly circular/elliptical, and many terminals resolve cleanly with squared or subtly rounded ends. Proportions feel roomy with a relatively large footprint per glyph, yielding a calm rhythm and clear word shapes at display sizes.
Well-suited to headlines, brand marks, packaging, and poster typography where a strong, friendly sans is needed. It also works for signage and short UI labels thanks to its open counters and clear, simple shapes, though the heavy color will dominate in long-form reading.
The overall tone is contemporary and approachable, with a confident, matter-of-fact presence. Its rounded geometry keeps it from feeling severe, while the weight and broad forms add emphasis and visibility in headlines.
The design appears intended to deliver a contemporary geometric voice with high visibility and an approachable character—combining sturdy weight and clean curves for impactful, legible display typography.
In the sample text, the spacing and large inner counters help maintain clarity in dense lines. The numerals appear sturdy and straightforward, matching the letterforms’ rounded geometry and giving figures similar prominence to caps.