Serif Normal Etmaj 10 is a light, normal width, very high contrast, italic, normal x-height font.
Keywords: magazines, headlines, pull quotes, book covers, luxury branding, editorial, fashion, literary, refined, dramatic, elegant emphasis, editorial voice, luxury tone, expressive italic, hairline serifs, calligraphic, swashy, bracketed, diagonal stress.
A sharply inclined serif italic with pronounced thick–thin modulation and crisp, hairline terminals. The forms show calligraphic construction with diagonal stress and tapered entry/exit strokes, giving curves a lively, drawn quality. Serifs are fine and often wedge-like, with delicate bracketing and pointed terminals on several caps; joins stay smooth while thin strokes remain extremely slender. Proportions feel moderately narrow overall, with graceful, slightly variable character widths and an energetic rhythm that reads best at display and editorial sizes.
Well suited to magazine typography, fashion and culture editorial design, and elegant headlines where high contrast and italic motion are desirable. It can add sophistication to book covers, pull quotes, and premium brand touchpoints such as packaging, invitations, and campaign visuals, especially when set with generous size and spacing.
The overall tone is elegant and high-fashion, with a dramatic, polished presence that suggests luxury publishing and refined branding. Its flowing italic movement adds a sense of sophistication and momentum, while the sharp hairlines and crisp edges lend a confident, contemporary edge.
This design appears intended as a refined, expressive italic for sophisticated typography, emphasizing calligraphic movement and high-contrast elegance for standout editorial and branding applications.
In the sample text, the contrast and hairline details become a key visual feature, creating sparkle in larger sizes and a distinctly editorial texture across words. Numerals follow the same high-contrast, italicized logic and feel suited to typographic settings where figures are meant to look integrated rather than purely utilitarian.