Slab Contrasted Vupu 3 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, sports, packaging, athletic, poster, western, retro, sturdy, impact, heritage, authority, display, signage, blocky, bracketed, ink-trap feel, compact counters, heavy serifs.
A heavy slab serif with pronounced, block-like terminals and a slightly bracketed transition into the stems. Strokes show modest contrast and a confident, upright posture, with broad proportions and generous horizontal presence. Counters are relatively compact in the round letters, while verticals and slabs keep a consistent, weighty rhythm; joints and interior corners read slightly pinched, giving an ink-trap-like crispness at small notches. The overall texture is dense and dark, producing strong word shapes and emphatic headlines.
Best suited to headlines, posters, and identity work where strong impact and high visibility are needed. It also fits sports and collegiate-style applications, labels and packaging, and bold editorial callouts where a dense, authoritative texture is desirable.
The font conveys a tough, no-nonsense tone that feels rooted in heritage display lettering—part athletic/collegiate, part old-time poster and workwear branding. Its bold slabs and compact counters create a commanding, confident voice that reads as energetic and assertive rather than delicate or refined.
The design appears intended to deliver maximum weight and presence with a classic slab-serif silhouette, combining sturdy, rectangular serifs with controlled contrast to stay legible while feeling emphatic. It aims for bold display performance with a heritage, poster-like character that stands out in branding and large text settings.
In the sample text, the heavy color and strong serifs create a tight, impactful paragraph texture that favors short lines and large sizes. Rounded forms (like O, Q, and lowercases such as o and e) maintain a robust, almost compressed interior, while diagonals (V, W, X) remain sturdy and squared-off at the ends.