Serif Flared Hagem 7 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'AC Texto' by Antoine Crama; 'ITC Quay Sans' by ITC; 'Diaria Sans Pro' by Mint Type; and 'Directa Serif', 'Janone', and 'Ponta Text' by Outras Fontes (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, retro, sporty, assertive, playful, impact, motion, display, expressiveness, retro tone, swashy, calligraphic, bracketed, tapered, dynamic.
A very heavy, right-leaning serif with tapered, flared stroke endings and softly bracketed serifs that often feel more like wedges than fine hairlines. The letterforms are compact and muscular, with rounded joins, broad curves, and punchy terminals that create a strong black footprint. Counters are relatively tight for the weight, and the rhythm alternates between stout verticals and lively diagonal strokes, giving the face an animated, slightly swashy profile. Numerals match the text weight with broad, curving forms and similarly flared finishes.
This font is best suited to display typography such as headlines, posters, punchy brand marks, and packaging where a strong, energetic voice is desirable. It will also work well for short promotional lines and sports or event graphics that benefit from a dynamic italic presence.
The overall tone is bold and kinetic, with a retro, poster-like confidence. Its slanted, calligraphic energy reads as sporty and attention-seeking rather than quiet or bookish, lending a sense of motion and showmanship.
The design appears intended to deliver maximum impact through weight and forward motion, combining classic serif cues with flared, tapered endings for a contemporary display feel. It prioritizes expressive rhythm and bold texture over quiet neutrality.
The italic construction is pronounced, and many terminals end in angled wedges that emphasize directionality. The boldness and tight internal space suggest it’s intended to hold together as a solid silhouette, especially in short phrases and display settings.