Sans Normal Yatu 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Myna' by Milatype, 'Lyu Lin' by Stefan Stoychev, 'TT Norms Pro' by TypeType, 'Artico' by cretype, and 'Leubner' by words+pictures (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, children's media, playful, handmade, casual, bold, friendly, handmade feel, display impact, approachability, brand personality, rounded, blunt, chunky, irregular, textured.
A heavy, rounded sans with chunky strokes and softly squared corners. The outlines are intentionally uneven, with subtle wobble and roughened edges that create an inked or cut-out feel rather than a mechanically perfect contour. Counters are compact and apertures tend to be small, giving the face a dense, high-impact color on the page. Proportions are slightly irregular across glyphs, and the figures and lowercase share the same sturdy, simplified construction for consistent visual weight.
Best suited to short, bold text such as posters, headlines, labels, packaging callouts, and logo wordmarks where its handmade texture can be appreciated. It can also work for playful branding and children-oriented materials, especially at medium-to-large sizes where counters remain clear.
The overall tone is warm, informal, and craft-forward, with a lively handmade energy. Its friendly roundness keeps it approachable, while the rough texture adds personality and a bit of grit—more playful than refined, and more expressive than neutral.
The design appears intended to deliver maximum impact with a friendly, handcrafted voice—combining simple geometric letterforms with intentionally imperfect edges to avoid a sterile feel and add personality in display settings.
Spacing appears generous enough for display, but the tight counters and textured edges can reduce clarity at small sizes or in long passages. The roughness is consistent across letters and numerals, making it feel like a deliberate stylistic choice rather than distortion.