Slab Contrasted Ihto 10 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'Hybrid' by ParaType and 'Modum' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, magazine covers, confident, editorial, sporty, retro, energetic, impact, authority, emphasis, display readability, brand voice, bracketed, beaked, punchy, high-ink, compact joints.
A heavy, right-leaning serif with pronounced slab-like terminals and clearly bracketed joins. Strokes are robust with noticeable (but not delicate) contrast, producing strong vertical emphasis while keeping counters open and readable. The letterforms are broad and stable, with rounded bowls and a slightly condensed, ink-trap-free feel that relies on weight and bracketed serifs for character. Numerals and capitals maintain a consistent, assertive rhythm, while lowercase shapes stay compact with sturdy shoulders and a firm baseline presence.
Best suited to display work such as headlines, posters, cover lines, and branding where a strong slanted voice is needed. It can also perform in short editorial callouts, packaging, and signage—especially where a sturdy serif presence and high visual impact are desirable.
The overall tone is forceful and energetic, combining a classic print sensibility with a more extroverted, athletic slant. It reads as confident and attention-seeking without becoming ornamental, giving copy a bold, editorial punch and a slightly retro, poster-like flavor.
The design appears intended to merge the authority of a slab-serif structure with the urgency of an italic stance, delivering high-impact typography that remains legible and cohesive in bold display sizes. Its emphasis on weight, bracketing, and broad shapes suggests a goal of dependable readability paired with a confident, promotional tone.
The italic angle is strong and consistent, with serifs and terminals following the slant rather than feeling mechanically obliqued. The heavy weight and broad proportions create dense word shapes, making the design most effective when given room to breathe (tracking and line spacing) in longer settings.