Slab Normal Vazo 7 is a very bold, narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, retro, confident, rugged, playful, sporty, impact, vintage feel, friendly boldness, headline utility, slab serif, rounded serifs, bracketed, chunky, soft corners.
A heavy, right-leaning slab serif with compact proportions and a smooth, low-contrast stroke. The letterforms are built from stout stems and rounded, bracketed slab terminals that read as softly beveled rather than sharply cut. Curves are full and slightly squashed, with generous joins and minimal sharp corners, producing a cohesive, poster-like rhythm. Counters are relatively tight, and the overall texture is dense and dark, especially in longer text lines.
Best suited to display work such as headlines, posters, logos, and short punchy copy where a bold, vintage-leaning slab presence is desirable. It can also work for packaging and storefront-style signage, especially when you want impact with a friendly, rounded finish.
The tone is bold and extroverted with a retro, sign-painting energy. Its rounded slabs and forward slant give it a friendly, sporty confidence—more lively than formal—suggesting mid-century display typography and packaging aesthetics.
The design appears intended to deliver maximum visual impact with a classic slab serif foundation, softened by rounded terminals and an energetic slant. It aims for strong readability at large sizes while projecting a nostalgic, athletic-display character.
The numerals and capitals share the same chunky slab logic, helping headings feel unified. In text settings, the strong weight and tight counters create a commanding color that benefits from ample size and spacing.