Sans Normal Amduh 22 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Area' by Blaze Type, 'BR Hendrix' by Brink, 'Pulp Display' by Spilled Ink, 'Sailec' by Type Dynamic, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, posters, modern, neutral, friendly, clean, confident, everyday utility, clear legibility, modern branding, neutral tone, geometric, rounded, even, open, crisp.
A clean sans with broadly geometric construction and rounded bowls, showing consistent stroke thickness and smooth curves. Proportions are balanced with open apertures and generous counters that keep letters clear at display sizes. Terminals are plain and matter-of-fact, and curves join stems with restrained, minimal shaping. Numerals follow the same rational, even rhythm, with simple, legible forms that sit comfortably alongside the capitals and lowercase.
Well suited to interface typography, product branding, and general-purpose headlines where clarity and a contemporary feel are needed. It also works for signage and poster typography thanks to its strong silhouettes and open internal spaces that hold up in larger sizes.
The overall tone is modern and neutral, with a friendly straightforwardness coming from its round forms and open spacing. It reads as dependable and contemporary rather than quirky or expressive, making it easy to pair with many visual styles. The voice is calm and confident, suitable for clear communication.
Likely designed as a versatile, all-purpose sans that prioritizes straightforward legibility and a modern geometric flavor. The consistent stroke behavior and restrained detailing suggest an aim for broad usability across digital and print contexts.
The design maintains a steady typographic color across mixed-case text, with round letters (like O/C/G) setting a soft geometric cadence while straight-sided forms (like E/F/H/N) keep it structured. Diagonals and joins appear clean and stable, supporting a crisp on-screen and print presence.