Cursive Apmeg 2 is a regular weight, very narrow, high contrast, italic, short x-height font.
Keywords: branding, packaging, social media, invites, quotes, playful, casual, lively, personal, crafty, handwritten feel, brush lettering, modern calligraphy, expressive display, brushy, bouncy, looped, tall ascenders, expressive.
An expressive handwritten script with a brush-pen feel, combining tall, slender letterforms with pronounced stroke modulation. Strokes move with a forward slant and a lively rhythm, alternating between thin hairlines and fuller downstrokes, with rounded turns and occasional tapering terminals. Letter connections appear selective rather than fully continuous, giving the texture a handwritten, note-like cadence. Ascenders and descenders are long and active, and spacing varies organically, reinforcing the drawn-by-hand character.
Works well for short to medium display copy where a personal, handcrafted voice is desired—logos, boutique branding, product packaging, invitations, greeting cards, posters, and social graphics. It is most effective at larger sizes where the hairlines, loops, and stroke transitions can remain clear.
The overall tone is friendly and informal, like quick brush lettering for cards or packaging. Its energetic loops and rhythmic contrast bring a cheerful, human warmth that feels contemporary and DIY rather than formal or traditional.
Likely designed to emulate modern brush calligraphy in a clean, consistent digital form, prioritizing expressive movement, contrast, and a handwritten texture suitable for contemporary display typography.
Uppercase forms read as simple, elongated gestures that stand out as display capitals, while lowercase carries most of the flow and personality. The numerals echo the same brush rhythm and narrow proportions, staying legible while retaining the hand-rendered bounce.