Sans Normal Jidor 1 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, display signage, sporty, dynamic, confident, retro, energetic, impact, speed, modernize, brand voice, display strength, oblique, rounded, slanted, compact, brisk.
A heavy, forward-slanted italic with smooth, rounded construction and gently tapered joins that keep the texture lively. Curves are full and clean, with open apertures and compact counters that hold up well at larger sizes. Terminals often finish with subtle angled cuts rather than sharp points, giving strokes a streamlined, engineered feel. The rhythm is tight and energetic, and widths vary by letter in a natural way that helps word shapes stay readable despite the strong slant.
Best suited for headlines, short slogans, and branding where a bold, kinetic voice is needed. It works well for sports and action-oriented identities, promotional posters, and packaging that benefits from high impact and an energetic typographic color. For longer text, it is likely most comfortable at larger sizes where the slant and dense weight can breathe.
The overall tone is fast and assertive, suggesting motion and momentum. Its rounded shapes temper the weight with a friendly, contemporary feel, while the strong italic posture adds a sporty, performance-oriented character.
The design appears intended as an impactful italic display face that communicates speed and confidence without relying on sharp, aggressive details. It aims to pair strong weight with rounded forms for a modern, approachable take on a sporty, forward-moving style.
Capitals read sturdy and slightly condensed in feel, while the lowercase shows more personality through angled entry/exit strokes and compact bowls. Numerals match the same forward drive and maintain a consistent, robust presence, with the curved figures appearing especially smooth and punchy.