Sans Normal Pukab 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ayita' by Ascender, 'Muller' and 'Muller Next' by Fontfabric, 'Whitney' by Hoefler & Co., 'ITC Chino' by ITC, 'Morandi' by Monotype, and 'Amsi Pro' and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, playful, friendly, retro, sporty, punchy, attention, approachability, energy, retro flavor, display impact, rounded, soft terminals, bouncy, compact, heavy.
This typeface is a heavy, rounded sans with a consistent forward slant and generous curves throughout. Strokes are thick and low-contrast, with softened corners and blunt, rounded terminals that keep forms compact and sturdy. Counters are relatively tight and often elliptical, and many joins feel slightly inflated, giving letters a cushioned, rubbery silhouette. Overall spacing and rhythm read lively rather than strictly geometric, with subtle width variation and a strong, unified mass on the page.
It performs best in short, prominent settings such as headlines, posters, brand marks, and packaging where bold, friendly impact is desired. The energetic slant and rounded construction also suit sports or youth-oriented graphics, as well as playful signage and promotional materials.
The font projects an upbeat, approachable tone with a vintage, cartoon-adjacent energy. Its bold presence and rounded shapes feel friendly and informal, while the slant adds momentum that reads sporty and energetic. The overall effect is confident and attention-grabbing without feeling sharp or aggressive.
The design appears intended to deliver maximum visual impact with a warm, approachable character—combining a strong, condensed-feeling mass with rounded, softened detailing. The forward slant and inflated curves suggest an emphasis on motion and friendliness for display-driven typography.
In text, the dense black color and compact counters create a strong typographic “block,” which is effective for display but can become heavy at smaller sizes. The numerals share the same rounded, compact construction, and the overall set maintains a consistent soft-edged, high-impact look.