Sans Rounded Tiju 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mohr Rounded' by Latinotype; 'Lonie' and 'Lonie Soft' by Par Défaut; and 'Betm Rounded', 'Grold Rounded', and 'Meltow' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, kids media, playful, friendly, bubbly, casual, retro, friendliness, display impact, playfulness, approachability, soft, rounded, chunky, brushy, bouncy.
A heavy, rounded sans with a distinct forward slant and soft, fully curved terminals. Strokes are thick and even, with minimal contrast and generous corner rounding that gives the letterforms a pillowy silhouette. Counters tend to be compact, and joins are smooth and slightly organic, suggesting a marker/brush-like construction rather than rigid geometry. The rhythm is lively and a bit bouncy, with wide, open shapes in letters like C and S and sturdier, compact interiors in B, P, and R; numerals share the same rounded, friendly massing.
Best suited for short, high-impact copy such as headlines, posters, logos, packaging, and social graphics where its rounded weight can carry a friendly message. It also works well for children’s media and event promotions that benefit from a casual, energetic voice.
The overall tone is upbeat and approachable, with a cartoonish warmth that feels kid-friendly and informal. Its slanted, cushioned shapes add energy and motion, giving it a cheerful, snack-brand or weekend-poster personality.
The likely intent is to provide a bold, rounded display sans that reads as friendly and animated, pairing strong black shapes with soft terminals and a built-in slant for momentum. The letterforms prioritize personality and immediate visual appeal over neutral text setting.
The design favors bold silhouettes and simplified details, which helps characters read clearly at display sizes, while the tight counters and heavy joins can start to fill in as sizes get smaller. The italic slant is integrated into the structure rather than feeling like a mechanically skewed roman, reinforcing the hand-drawn, buoyant feel.