Sans Normal Efbuv 14 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, advertising, packaging, ui text, modern, friendly, clean, casual, approachable, friendly modernity, smooth readability, contemporary versatility, monolinear, rounded, humanist, open apertures, airy.
This typeface is a slanted, monolinear sans with rounded construction and smooth, continuous curves. Forms are broadly circular with open apertures and soft terminals, producing an even, flowing rhythm across words. Capitals are simple and streamlined, while the lowercase is more humanist in feel, with single-storey a and g, a hooked f, and a gently curved tail on y. Numerals follow the same rounded, slightly calligraphic logic, with an open 4 and a curved 2 and 3 that keep the set cohesive.
It suits brand identities, lifestyle/editorial headlines, and short-to-medium text where a warm, contemporary sans is needed. It can also work for UI labels and product packaging when a softer, more personable tone is preferred over a strictly utilitarian look.
The overall tone is modern and relaxed, with a friendly, informal polish. Its soft geometry and consistent stroke behavior give it an approachable voice that feels contemporary rather than technical or rigid.
The design appears intended to provide a clean italic companion with a friendly, rounded texture—more expressive than a neutral oblique, yet restrained enough for everyday communication. Its consistent curves and open shapes suggest an emphasis on smooth readability and contemporary versatility.
The slant and rounded terminals create a continuous forward motion, and the relatively open counters help maintain clarity in running text. The design reads best when given a bit of breathing room, where its curved joins and gentle diagonals can stay crisp.