Sans Normal Odlom 14 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'ATC Arquette' by Avondale Type Co., 'Aspira' by Durotype, 'Kirshaw' by Kirk Font Studio, 'Avenir Next Cyrillic' by Linotype, 'Mundial' by TipoType, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, retro, playful, confident, approachable, impact, approachability, playfulness, branding focus, rounded, soft, chunky, bubbly, compact joins.
A heavy, rounded sans with broad proportions and strongly cushioned corners throughout. Curves are built from smooth, near-circular bowls, while terminals are blunt and gently radiused rather than sharply cut. Counters stay fairly open for the weight, giving letters like O, P, and e a clear interior, and the overall rhythm feels even and steady. The lowercase shows simple, sturdy constructions (single-storey a and g) with short, robust ascenders and descenders; the numerals follow the same soft, inflated geometry with prominent, rounded bowls.
Best suited for headlines and short copy where a bold, friendly tone is desired, such as branding, packaging, posters, and attention-grabbing signage. It can also work for UI labels or section headers when an approachable, rounded look is needed, though the heavy weight will dominate longer passages.
The overall tone is upbeat and personable, with a slightly retro, display-forward friendliness. Its thick, rounded shapes read as warm and inviting rather than strict or technical, giving headlines a confident, playful voice.
The letterforms appear designed to deliver maximum impact with a welcoming, rounded character—prioritizing clear silhouettes, strong black shapes, and a fun, contemporary-retro feel that reads well at large sizes.
In text, the dense color and broad letterforms create strong presence and quick impact, while the softened corners keep it from feeling harsh. The design favors smooth, geometric silhouettes over calligraphic modulation, which helps it hold a cohesive, logo-like personality across letters and numbers.