Slab Contrasted Wima 12 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Polyphonic' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, sports branding, sturdy, retro, industrial, confident, collegiate, impact, heritage tone, signage clarity, branding strength, headline emphasis, blocky, bracketed, ink-trap hints, high impact, compact joins.
A heavy, wide slab-serif with strongly bracketed, rectangular serifs and rounded interior curves. Strokes are robust with noticeable contrast between main stems and connecting strokes, producing a crisp, poster-ready texture. Counters are relatively tight (especially in letters like B, P, R, and 8), while terminals stay square and emphatic. The lowercase follows a traditional serif structure with a double-storey a, single-storey g, and a sturdy, rhythmic baseline presence; details like the angled leg of R and the compact cross-strokes add a slightly engineered feel.
Best suited to display settings where impact and stability matter: big headlines, posters, and storefront or wayfinding-style signage. It also fits packaging and label work that wants a sturdy, heritage-forward voice, and sports or collegiate-style branding where bold slab serifs are a natural match.
The overall tone is bold and assertive, with a vintage American flavor that reads as dependable and no-nonsense. Its chunky slabs and wide proportions evoke classic signage and display typography, projecting confidence and solidity rather than delicacy.
This design appears intended to deliver maximum presence with a classic slab-serif backbone—wide, weighty letterforms that hold up well in short, emphatic lines of text. The combination of bracketed slabs and controlled contrast suggests a goal of balancing vintage character with clear, forceful readability.
At large sizes it forms strong, uniform word shapes with minimal sparkle, emphasizing mass and silhouette. The numerals are equally weighty and rounded, with broad curves and tight apertures that reinforce the font’s compact, punchy texture in headlines.