Sans Normal Hilay 13 is a light, normal width, monoline, upright, normal x-height font.
Keywords: children’s books, packaging, posters, branding, social media, friendly, casual, playful, approachable, hand-drawn, approachability, informality, warmth, clarity, personality, rounded, soft, informal, open counters, humanist.
A rounded sans with a hand-drawn, monoline feel and softly irregular geometry. Strokes maintain a consistent thickness while terminals and joins are subtly blunted, giving curves a smooth, inked look. Proportions are airy with generous internal space; round letters lean toward circular bowls, and straight strokes are slightly relaxed rather than rigidly geometric. The overall rhythm is even and legible, with small, natural variations that keep the texture lively without becoming messy.
Well-suited to short-to-medium text where a friendly, informal presence is desired—such as children’s materials, casual branding, packaging, posters, and social media graphics. It also works for headlines and callouts in editorial or educational layouts where a softer, more human tone helps accessibility and approachability.
The font reads as warm and personable, with a casual tone that suggests everyday handwriting translated into clean type. Its softened shapes and gentle irregularity create a playful, welcoming voice suited to friendly messaging rather than strict formality.
The design appears intended to offer a clean, readable sans with the charm of hand-drawn lettering—maintaining consistent stroke weight and clear counters while introducing rounded terminals and mild irregularity for personality.
Uppercase forms are simple and open, while lowercase includes single-storey constructions (notably a and g) that reinforce the informal character. Dots and punctuation appear rounded, and numerals share the same soft, approachable construction, keeping mixed-content settings visually consistent.